Have The Right Training


Our Story.
Our Mission.

902 Athletics started in a 500 Sq/ft garage.

We built our loyal clientele over the past 4 years which has seen us evolve quite significantly. We started with 30 members out of Joel’s parent’s garage and have continued to grow ever since. We moved to our second location on Logan Rd and rented a 2,500 Sq/ft facility which allowed us to grow to 150 members.

As more people in Lunenburg County became aware of 902 Athletics and what was offered we quickly outgrew the space. Pairing up with Active Edge (Massage & Phyiotherapy) we built our space on York st – measuring in at 8,600 Sq/ft, offering CrossFit, B-Fit (Bootcamps), Athletic Training, Personal Training, Dietitian Services, Supplements & Power & Olympic Lifting.

We offer a specialized service- we focus on community within 902 Athletics, our personalized approach to fitness allows each member to grow and become the best version of themselves. We continue to strive to be the highest quality outlet for fitness & health. We are looking forward to what the future holds and helping the South Shore become a healthier place.



Personal Training


The team

Joel Holland


Joel graduated from Mount Royal University in Calgary, Alberta with a Bachelor of Applied Business & Entrepreneurship – Sports Recreation Management. I spent 4 years as a university baseball athlete and 1 year coaching the University of Calgary baseball team that I played for. My passion for sport, community & CrossFit has influenced my decision to start a business here in Bridgewater, NS. My goals and dream are invested in my business and being an Owner and Operator on the South Shore have allowed me to network, communicate and build relationships with like-minded individuals who have the same interest. Bridgewater has so much potential- being growth, success, community, achievements, and creating a desirable place for anyone to live. This is all of our homes and being in a role that allows input on the direction our community is going is extremely important to me. I will do my best to serve business owners & community members through my position as owner of 902 Athletics

Brogan Bailey

Strength and Conditioning Coach

Brogan is a graduate of Lunenburg High School and the South Shore Mustangs hockey program. He went on to pursue a junior hockey career playing 4 seasons for the Woodstock Slammers of the MHL. Following Junior Brogan was recruited to play for Nipissing University in the CIS. At Nipissing University he received an honors degree in Physical Health and Education. While also conducted research in the area of sports psychology.

Brogan returned the South Shore in 2015 to continue his education as Master’s student at Dalhousie University studying performance psychology and to coach the South Shore Lumberjacks. Brogan continues to perform research through Dalhousie University in the area performance psychology and group dynamics. Last summer Brogan joined the 902 team part-time as the head trainer for the high-performance hockey program and is currently working towards his Certified Stretch and Conditioning Specialization (CSCS). Brogan is now a full-time Strength and Conditioning coach at 902, through his involvement with 902 and other sports organizations in the area Brogan is committed to grow athletic talent on the South Shore.  

Paula Parker

B-Fit Coach/ Personal Trainer 

Paula graduated from the Canadian College of Massage & Hydrotherapy in 2011 and most recently has taken a Personal Trainer Specialist certification course. She’s been a Registered Massage Therapist for 8 years now and began coaching B-Fit classes in August 2018. She has always been active but mainly did long distance running until beginning to participate in classes at 902 athletics. It started out with B-Fit and then she made the switch to CrossFit. Coaching and training has become a huge part of her life since starting out with 902 and will continue to be!

Wesley Demone

CrossFit Coach/ B-Fit Coach

 Wesley was introduced to CrossFit in 2015. After playing competitive sports throughout his youth (mostly hockey) he started participating in CrossFit classes to help put his competitive energy somewhere else other than organized sports. Wesley graduated from NSCC with a marketing diploma and also received his level 1 certification with CrossFit. In his spare time, Wesley likes to eat lots of food and flex his muscles in the mirror.

Kristen Shea

CrossFit/Intro Coach, Physiotherapist

Kristen graduated from Dalhousie University with her Masters in Science in Physiotherapy in 2012. She has always been a competitive Highland Dancer and Soccer player on a National level, coaching both since she was 16. Kristen was introduced to the world of Crossfit in March 2014 and obtained her Level 1 CrossFit Trainer in 2015. Her passion and love for CrossFit continues to grow daily and she can’t wait to share this in her role as a coach at 902 Athletics.

Emma Lohnes

Personal Trainer/ Master’s Coach

From a young age, Emma was always athletic and competitive. If she wasn’t at the rink she was on the track or court. She knew someday she wanted to pursue a career that would help the people in her community live a healthier lifestyle. She went to Memorial University and graduated in 2016 with a Bachelor of Kinesiology. After that, she came back home to live in Lunenburg and started with 902 Athletics as a personal trainer and created B-Fit. She is currently taking the OTA/PTA diploma program at NSCC while coaching the Masters Program and personal training at 902 Athletics.

Chad Furey

CrossFit/Competitive Coach

Ive played competitive sports since he was five years old. I always played at the top tier in hockey and finished my last year of competitive swimming being selected for the Nova Scotia Provincial Team. Being diagnosed with Crohn’s disease I developed an interest in simply exercising for health at the age of 14. I discovered CrossFit when I was 20 and was instantly hooked on a physical activity that I could measure, was focused more on performance than appearance, and that I could continuously see my improvement across a wide aspect of physical and mental challenges.

Matthew VanWychen

 CrossFit/Powerlifting Coach

Matt VanWychen is a Certified Health Fitness Specialist through the American College of Sports Medicine, with a Health Wellness & Recreation Diploma through Eastern College. He’s been a lifelong athlete, playing hockey as a goaltender since age five. Matt has put on dryland clinics for QCMHA and numerous Teen Athletic Training classes. Matt has a passion for personal training &, programming, and making Lunenburg County stronger and healthier.

Lori Buchanan

 Receptionist/ Front Desk 

Lori has been a dedicated CrossFit member for many years. She finds satisfaction in crushing tough workouts and loves sharing wins and setbacks within the supportive CrossFit community. She is proud to be spearheading the next generations of CrossFitters with her 3 beast-mode children (Jesse 12, Jada 11 and Kylie 11). A retired optician, Lori enjoys servings members as front-desk Jane-of-all-trades administrator. 

The Gym


902 Athletics

Personal Training,

Cross fit & Physical Therapist

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